Country crossover
The Modern Sounds of Ray Charles
by Douglas Wolk
Consider the position Ray Charles found himself in at the beginning of 1962. He
was a vastly popular entertainer who'd recently expanded his group to a big
band but hadn't recorded them yet. He was starting to leave behind the
small-scale R&B world that had brought him years of hits; now he was trying
to reach for a bigger audience, though the deep well of American popular song
that was his favorite source of material was being replaced on the charts by a
series of ultra-lightweight twist hits. And he must have known that his free
ride with the public was almost over: in November 1961 he'd been arrested for
heroin possession. He had to do something big, and quickly, or his career was
going to crash down around him. So he made a country album.
Modern Sounds in Country and Western Music -- and isn't that a perfect
title, with its suggestion that everybody else just had to catch up? --
surrounded Brother Ray with a huge band, drizzling strings, and white-bread
choirs and gave him a dozen country hits, standards, and unknowns to go to town
on. He sang for his life. The combination of his deep-blues voice, the very
white orchestrations, and the universal sentiments of loss caught on and then
some: Modern Sounds became the #1 album in America (knocking West
Side Story off the top of the pop charts), and the weepy, string-drenched
single "I Can't Stop Loving You" was a #1 pop and R&B hit. Charles had
instantly become the king of crossover recordings, so naturally he came up with
a Volume Two six months later, and it did almost as well. The man was on
to something, and he's been including country in his deep bag of songs ever
since.
The Complete Country & Western Recordings 1959-1986 (Rhino) is a
four-disc set of this odd by-way in his long, massive career. (That "1959" is
in there thanks to a bouncy little cover of Hank Snow's "I'm Movin' On" tacked
on at the beginning of the second disc; it's one of the few tracks here with
the spirited drive of Charles's older R&B material -- and without the
over-lush production that can make a lot of the box tough going if you have a
low tolerance for muzak.) The '60s recordings find Charles drawing on an odd
but purposeful cross-section of country, concentrating on a few writers -- Ted
Daffan, Buck Owens, Don Gibson -- whose songs adapted themselves well to his
persona of a man beaten down by life and singing from the depths of despair.
Yet after the Modern Sounds albums (which occupy the first disc in
their entirety), you can hear Charles becoming more interested in modern sounds
-- with good results for the recordings, since they're not drowning in quite as
much orchestral goop, but to the occasional detriment of the songs. Two Buck
Owens numbers from 1965 get his daffy "swingova" treatment (a backwards bossa
nova beat accompanied by two full choirs), and so does the imperishable
"Blue Moon of Kentucky" -- originally a Bill Monroe bluegrass number, later
turned into rock and roll on Elvis Presley's first single, and swung over to
soul here. By the early '70s, he'd evolved from the great interpretive singer
he used to be into a sort of Ray Charlesifying machine, appropriating familiar
lyrics and melodies as grist for a few standard paradigms: "Ring of Fire" and
"Down in the Valley" and "Take Me Home, Country Roads" all turn into
fabulous-sounding mid-tempo soul workouts, with vocal pyrotechnics that don't
have a whole lot to do with what they mean as songs.
The last disc and a half are pretty much a washout. Charles hasn't recorded
much of significance for the last 25 years or so -- it's sad, but true. He
tried to recast himself as a full-time country singer in the '80s (following a
1981 South African tour that managed to piss off what was left of his black
audience), with some success -- the duets album Friendship spawned a
handful of country hits, including his first country #1, "Seven Spanish Angels"
with Willie Nelson. By then, though, the Nashville hit machine was running too
much on automatic to let him do much good: the songs were schlocky, dull, and
all but totally generic. (Anybody remember "Little Hotel Room"? "Woman Sensuous
Woman"? And they were the singles.) Charles was phoning in his
performances, and even when he showed signs of life, the cookie-cutter
arrangements could have had anyone else's vocal slapped on with the same
effect.
At his best moments -- and there are a bunch of them in this box -- Charles is
a tremendous vocalist, with an unerring ear for hits and obscurities that lets
him work his magic (it's hard to imagine anyone else turning the country
tearjerker "The Three Bells" into a soul recording this striking). And he
helped to introduce a country repertoire not just to the soul circuit but to
the white listeners he'd crossed over to earlier. His insistence on populism,
and the blandness it's sometimes made him embrace, is his greatest failing, but
it's also what makes his strokes of genius possible.