Growing pains
Common learns to last
by Michael Endelman
At the ripe old age of 27, the MC formerly known as Common Sense (name reduced
to Common by a litigious reggae band) is going through a premature midlife
crisis. He hasn't been chasing after cheerleaders or buying pot from the
adolescent video voyeur next door, but his fourth album, Like Water for
Chocolate (MCA), documents an eventful year that began with a geographic
shift: Common exchanged his long-time Windy City address for a Brooklyn postal
code. He also ended his steady partnership with Chicago producer NO I.D. --
who's responsible for the stunning jazz textures on 1994s Resurrection
(Relativity) -- to work with the Soulquarians, an all-star production crew
consisting of Roots drummer Ahmir "?uestlove" Thompson, neo-soulman D'Angelo,
keyboardist James Poysner, and beatmaker Jay Dee.
In Boston for a publicity stint, Common admits that his surprising move was
initially based on business concerns. "I wanted to go to New York to be in the
mix of the industry, to be where people are making moves, you know? But
eventually I started to enjoy New York and I really got inspiration from it."
The result of this Big Apple love affair is that Like Water for
Chocolate sounds more "East Coast" than his earlier efforts. That's partly
due to the presence of high-profile cameos from MCs like Mos Def on "The
Questions" and MC Lyte on "A Film Called (Pimp)" and the ubiquitous inclusion
of a DJ Premier-produced banger ("The 6th Sense"). But it's also reflected in
the way Common has assimilated hot topics of the New York backpacker scene -- a
growing interest in the specifics of black nationalist politics ("A Song for
Assata") and a thinly veiled Jay-Z and Puff Daddy dis track ("Dooinit") -- into
his repertoire.
Common's decision to link up with ?uestlove (who snags executive-producer
credits on the disc) was strictly an artistic decision. "I admired what the
Roots had done before," he recalls, "but when I heard what ?uestlove did on the
Roots' Things Fall Apart, I realized what a big vision he has. I was
like, `Yo, I want this brother to be overseeing my album.' "
What Thompson has done, both on the most recent Roots effort and as a key
player on D'Angelo's Voodoo, is to forge a new sonic template for rap
production. A sort of subliminal hip-hop, it discards the big hooks and
recognizable samples of mainstream rap and R&B for a subtle texture of
atmospheric keyboard moods, muted-horn lines, interlocking funk riffs, and
sampled snippets of scratchy soul records -- all supported by ?uestlove's
infallible bass thump and signature snare snap.
Common's mid-career changes came partly out of necessity, as his spotty third
album (One Day It'll All Make Sense) was followed by a split with the
now-defunct Relativity label. The intense pressure following that dissolution
shaped Like Water for Chocolate's overall mood and theme. "It's about
going through those growing pains and coming out free," he emphasizes, "it's
about the freedom of expressing myself through the music and not really
limiting myself to saying, `Yo, I gotta prove this to the hip-hop audience, I
gotta prove this to the Chicago ones, or prove this to ghetto niggas.' "
Those "growing pains" are quickly becoming an identifiable rap ailment: MCs who
flourished in hip-hop's Golden Age (roughly '88-'92) have found their careers
staggering rather than swaggering toward the 10-year mark. Fighting against
obscurity and irrelevance, aging b-boys are grabbing at whatever will maintain
their market share. Q-Tip's got a new jiggy ass-chasing persona; Run D.M.C.'s
upcoming Crown Royal courts the rap-rock mooks who've flourished in
their absence; the Jungle Brother's new V.I.P. is shameless raver candy.
But whereas these attempts are various shades of disappointing and annoying,
Like Water for Chocolate is the most satisfying and accomplished album
of Common's career. And that's partly because of the changes he didn't make:
his cool-headed flow and a biting battle mentality, his soft spot for crime
narratives and earnest R&B-inflected soul searchers, and that keen
observational eye all remain in force here.
"The Questions" has Common and fellow Crooklynite Mos Def throwing off
lighthearted one-liners that ask, "If I'm an intellectual, why can't I be
sexual?" and "Why did Dr. J shave his beard and moustache?" But when Mos Def
queries, "How come the industry build careers that don't last?", he suggesting
that Common (with four albums and eight years in the business under his belt)
is a hip-hop anomaly: a gracefully aging b-boy whose future looks as promising
as his past.