Top gun?
Jay-Z is still rap's #1 -- for now
BY MICHAEL ENDELMAN
As of the end of November, there was a heated battle for the #1 spot on the
Billboard 200 being waged between Motor City madman Eminem and the King
of New York Jay-Z. The winner: the self-proclaimed "Michael Corleone of the
microphone/The Michelangelo of flow," otherwise known as Jay-Z, whose sixth
solo album, The Blueprint 2: The Gift & the Curse (Def Jam), sold
more than 500,000 copies in its first week, unseating Eminem's soundtrack to
8 Mile (Interscope) from its short reign at the top. The two most
popular MCs in hip-hop couldn't be more different. Driving forward with
alarming velocity, Eminem's flow is wound up to vein-popping intensity; it
always seems on the verge of veering off the tracks in a screech of obscenities
and violence. Jay-Z, on the other hand, is the casual virtuoso who makes
rapping sound like Sunday morning. Laying back on the beat, he turns casual
conversation and tossed-off asides into hard-swinging raps that are pure
confidence, a representation of all-American cockiness that is unmatched in
hip-hop.
It's all an act. Making raps sound effortless takes serious sweat, and there's
no better proof than Jay-Z's astonishing work ethic. Since releasing his Def
Jam debut, Reasonable Doubt, in 1996, he's turned out nine CDs,
including six solo albums, one soundtrack, one live album, and two
collaborative efforts. That's 1.5 albums per year. But after last year's
stunning career highlight, The Blueprint, it's hard to imagine what even
the "flow of the century" could do to top himself. Mo' tracks, mo' producers,
and mo' cameos is the unsatisfactory answer on The Blueprint 2.
Following the razor-sharp focus and unadorned emotion of The Blueprint --
which featured only one guest MC (Eminem) and Jay-Z's most personal work to
date -- this year's model is a bloated and overstuffed two-disc, 110-minute set
with 25 songs, 10 producers, and more than 15 cameos. It's the return of Jay-Z
as calculating CEO, with one eye on his market share and the other on his bank
account.
The sad part is, there's nothing here that sharp editing couldn't have
remedied. Strip away soggy disco funk like "As One" (featuring an Earth Wind
& Fire sample better suited to P. Diddy), too many appearances by Jay-Z's
Roc-A-Fella crew, and some heavy padding toward the end of the second disc and
you'll find another classic album hidden inside. A true sequel to The
Blueprint, however, this is not. For one, Jay-Z seems to be enjoying life a
bit more these days. His heavily publicized romance with Destiny's Child
Beyoncé Knowles is detailed in the first single, " '03 Bonnie &
Clyde," a we're-so-happy-together love song that has him actually sounding
sorta cute. "The new Bobby and Whitney/Only time we don't speak is during
Sex and the City," he raps over a smooth, neo-soul beat. And though the
one cut directed at Nas, "Blueprint 2," does have a spooky Ennio Morricone
sample going for it, the disses have no heart. More than just a dull track, it
gives weight to rumors that the Nas/Jay-Z beef was nothing more than a smartly
constructed marketing tool.
Even the supposed concept of the album -- the "gift" of being a hip-hop
zillionaire versus the "curse" of fame -- doesn't hold up. Jay-Z's
pros-and-cons list comes up pretty one-sided: "You're invading my space, you
need to be easy . . . stop spittin' in my face," he moans on "2
Many Hoes." The price of fame sure is steep, Jigga -- some spittle on your
brow. We feel for you.
Still, emphasizing the positive is what Jay-Z does best. So as a collection of
party cuts and battle tracks that luxuriate in cocksure attitude, giggle-worthy
one-liners, and over-the-top braggadocio, The Blueprint 2 delivers. And
as the top dog in hip-hop, Jay-Z can afford the best producers in the game.
They come through with the disc's hottest stuff, from the lush, pitch-shifted
soul of newcomer Kanye West's mixes to the fractured Indo-funk of standard
bearer Timbaland's tracks to the new-wave crunk of the ever-present Neptunes.
Even Lenny Kravitz sounds cool on "Guns & Roses," a swaggering dip into
rap-rock fusion.
Yet despite the top-drawer beats, the astonishing flow, and the convincing case
that can be made for The Blueprint 2 as one of the best hip-hop albums
of the year, a whiff of desperation surrounds this project. It's as if Jay-Z
needed the parade of guest stars and producers to reinforce his ego. And if he
can't trust himself to carry an entire album, then it's only a matter of time
before someone else claims his crown.
Issue Date: December 6 - 12, 2002
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